TREND INFORMATION
Shopbop displays an abundunce of information regarding current trends on their website. Under the lookbooks section they always offer detailed lookbooks for each trend of the current season. Aside from overall season trend information readily available to the viewer, Shopbop stylists compose catagorial trend lookbooks. Shopping by trend is very easy for the consumer. A lacking aspect is the ability to shop by trends in the What's New section. Shopbop also isn't very creative on the merchandising aspect. Merchandising by trend including all categorys may increase add on sales. Or merchandising trend merchandise with basics that compliment the trend. While Shopbop is great at providing the reader with lookbooks to give them trend ideas, they lack ideas while shopping merchandise before selecting individual pieces. The company employ stylists who do extensive research by attending fashion shows and paying attention to the current market. These stylists compose the trend lookbooks for the site. Shown below is 'Six in rotation', a lookbook surronding the six essentials in our wardrobes of the moment. Also shown is the Lookbook Index. The lookbook index is the library of all available lookbooks on the site. Aside from the lookbooks composed by Shopbop's stylists, there are lookbooks from designer brands sold on the site, as well as seen on the runway. Short films from featured brands and shopbop stylists are also available.
Shown above allows the customer to shop everything new this season!
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