DIGITALIZATION

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When customers enter Shopbop.com a slideshow featuring new trends, products, featured designers/brands, and any other information addressed to the targeted customer is played.  The links outlined by the green boxes allow the customer to control how fast they prefer to move through the featured slide show. 






As shown in the photo to the right, is 'ad-like' links, located to the right of the item the shopper is currently viewing, that link to other Shopbop features.  The links lead to lookbooks, an 'invite friends' page, and the blog.

 

Shown above is a short film in the lookbook section.  Videos are shown on Shopbop from featured designers as well as the Shopbop Team.