Monday, May 14, 2012

FRAUD/SECURITY PREVENTIONS & ETHICS

Image above taken directly from site in regards to security and fraud prevention.  Shopbop uses SSL software to prevent credit card theft.  This is a very important aspect in regards to CRM as well.  If a customer doesn't feel secure using their credit card on a website, then lost sales will increase tremendously and the companies ROI will decrease.


Pictured above is the questions answered in the privacy policy.  While shopbop does use javascript and cookies to track shopping behavior, it is only used to enhance the website regarding CRM.  Personal customer information is only for the websites use only, and is only shared if a thirdparty company is involved-such as address if merchandise is being shipped directly from the manufacturer.

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