E-COMMERCE VS BRICK AND MORTAR

Brick and Mortar: BOP LLC.

Address:  222 W Gorham St.

               Madison, WI 53703

Phone:    (608) 255-2570

 

Hours:     Mon-Fri 10 am - 8 pm

               Sat 10 am - 6 pm

               Sun 11 am - 5 pm

 

 Bop is the flagship, and only, brick and mortar store to Shopbop.com.  Bop was opened in 1999, as a 'test' for the e-commerce venture, according to founder and CEO,  Bob Lamey.  Due to the lack of square footage, Bop carries less on-hand merchandise than Shopbop.com and maintains lower merchandise assortment.  In 2006 when Amazon acquired Bop, LLC. their press release stated that the brick and mortar carriers just over 75 designers.  The e-commerce entity carries many more designers. The average price point is much lower as well, because the store doesn't cary the high fashion designer collections and the e-commerce company does. The store is located in Madison, WI so while their targeted customer is still fashion-savy, styles carried are still going to be more conservative than those of the e-commerce company.

The same goes for the overall asthetics of the brick and mortar vs. the ecommerce company.  The brick and mortar maintains a much more conservative, and outdated in my opinion, logo and design.  The e-commerce company operates very sleek, stylish web design for their store.  They represent the merchandise sold, where as the brick and mortar store design almost devaluizes the merchandise.  They don't operate any multichannel marketing concepts, as I had to perform extensive searches to even come across that there was a brick and mortar store.  Without research, you would never conclude the two are the same company.

E-Commerce: Shopbop.com

As shown above, the e-tailer maintains a much sleeker look.  Their signature orange and white logo shows no relation to the brick and mortar.