Customers are given extensive control when shopping on Shopbop.com. For starters, the purple box highlights the banner that always appears at the top of the page when on Shopbop. Here customers can choose to shop by designer, 'what's new', clothing, shoes, bags, accessories, boutiques, sale, or via lookbooks. The green box highlights the customer's account box that will always appear at the top right of the page. This links the specific customers favorite designers, favorite items, wish list items, and a link to their shopping cart.
Shown above is all of the drop-down boxes that appear anytime a customer moves their mouse to place the arrow over each option. Shopbop provides an extensive list of subcategories for each major category. It is rare for customers to have this much control over their shopping experience. As mentioned previously, customers also can view size charts while shopping.
Also mentioned Previously, customers have the ability to control their email preferences when subscribing to email lists.
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