BLOG CONTENT

BLOG: SHOPTALK

Shoptalk is the blog for Shopbop.com.  Content information covers everything from product information to current event information.  The blog features posts from various employees of shopbops headquarters including the buyers and stylists.  Shown above is the asthetics of the blog.  The title, "Shoptalk: unapologetically obsessed", is a perfect overview of the savy, enriched content multichanneling the e-commerce site. Linked to Facebook, twitter, and pinterest, readers have the ability to share content they like with their friends.  The only problem is, there aren't blatent links to the blog on the e-commerce sites, so the posts are lacking numbers when it comes to 'sharing'. As shown above, the banner contains links to various categorized content.  Ask Shop is a form where readers can ask questions regarding styling, and anything fashion related.  Find of the day is where their bloggers do daily posts on intems they want to feature.  Interviews is where they feature designers and styling posts are anything styling related (who would of thought?!).  One of my favorite posts is the one featured above, 5 smart investments for the recent college grad.  They do a lot of posts like these in the styling section, where they take 5 pieces and categorize them.  Listed below is the remaining content of that post:

A Trench Coat
Timeless and practical, a great trench coat will be with you well past your five-year reunion. Look for a classic silhouette, like styles from Madewell and Club Monaco, and a tailored fit that doesn’t add bulk.

A Black Blazer
For work, cocktails, interviews, and beyond, a black blazer is indisputably the most versatile wardrobe must-have. Pick a style with clean lines to keep it dateless, like the latest from Smythe and Theory.
A Leather Bag
Say goodbye to that beat-up messenger bag and invest in a logo-free leather tote that is presentable and goes with everything. Madewell and 3.1 Phillip Lim both offer a wide variety.

A Black Pump
The go-to shoe of the working world! A slim wedge offers day-long support, and there is no better friend to the foot than a padded footbed. Select a style from Jean-Michel Cazabat or Loeffler Randall.
A Silver Watch
A silver timepiece makes a professional and mature statement. Polished links and an un-adorned dial keep it sleek. Turn to Nixon and Michael Kors watches for affordable yet luxurious selections.

Featured to the right is 'contents of the blog'.  Featured here, but not on the banner, is a section called "the scene".  Here they take current events and create must have pieces the reader should considered.  Pictured below is the post they did for Coachella:

The Scene

Coachella Packing List: 8 Essentials

ALC maxi dress, LNA V-neck, Oliver Peoples sunglasses, Cleobella bag, Eugenia Kim fedora, Cali Dreaming bikini, Citizens of Humanity floral shorts, Osborn oxfords.

Coachella: three days of incredible music in the California sun. The equation to make it through the hours spent dancing in the heat? Airy fabrics, comfy shoes, and lots of sun protection. Here’s what’ll make it into my suitcase next weekend:

1. Bright Bikini: The number-one way to battle the heat is to keep the layers to a minimum.
2. Floral Cutoffs: A cooler take on the printed denim trend.
3. LNA Tee: The whisper fabric makes you feel like you’re wearing nothing at all.
4. Airy Maxi: A long hem feels so sweet in a gentle breeze.
5 & 6. Fedora & Sunnies: Sun protection at its chicest.
7. Easy Oxfords: Boots are a standard for this fest, but oxfords feel a little more fresh.
8. Earthy Messenger: A convenient carryall keeps hands free for dancing.

Shop more Coachella Essentials.

--Amie