e-SCM
Shopbop has a team of buyers, who attend fashion and trade shows to view potential on-hand merchandise. Through extensive industry analysis and past seasonal reports, they purchase merchandise to sell the following season. While they maintain decent selection, they lack exclusivity. Stylists of shopbop emphasize the merchandise by putting together seasonal lookbooks and short films. Maintaing their signature orange and white asthetic, Their stylists do an impeccable job of e-merchandising, which ALMOST replaces the lack of sales associates to push and increase sales. Only problem is the key word: ALMOST. E-merchandising can only go so far. They have the capitol and the means to create private label, which would provide exclusivity in this tough market. Instead they remain boring and simply continue to buy the latest trends.
Warehouse and Replenishment
As mentioned previously, I believe the brick and mortar maintains sepearate warehouses than the e-commerce company. I know the e-commerce company opperates their warehouse out of Madison, WI. near the company's headquarters. Although I could not find information on whether they use programs such as ASR or JDA, I do know they employ a warehouse coordinator and for now, I'll assume they replenish items either manually or by contacting the manufacturer and having product shipped directly from there.
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