Shopbop allows customers to create their own personalized accounts. Here, they are given the option to save personal information such as credit card info, addresses, delivery preferences, favorites, wish list items, reviews, etc. This facilitates their shopping experience by eliminating the need to reenter information in the future. By saving their personal data, customers are given express checkout options in the future, which allows the customer to check out with the simple click of a button.
Customers can choose whether they want to subscribe to emails. They also are given options to customize their email preferences. Here, the customer may choose how often they choose to revieve emails and what content they want emailed to them.
If customers have any questions, the customer service page is easily accessible. Here they are given a phone number with times Customer Service Reps are available, as well as an email address or a live chat option.
While shopping, Shopbop offers a size chart for customers to use if they are not sure what size to order, or how the item runs (left photo above).Upon completing a purchase Shopbop contacts customers after scheduled delivery asking for feedback on items purchased (right photo above).
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