Shopbop always addresses their customers with a current slideshow upon
entering the site. The slide show could be showcasing a new designer
lookbook, new trend, new products, new promotion, etc. They target young
to established professional women who could also be categorized as a
'fashion enthusiast'. The slideshow above was on the home page prior to mothers day. Four mothers who work for Shopbop shared their Mother's Day Wishlists.
As
shown above, Shopbop suggests items when shopping. A wide spectrum of
additions and alternative products is suggested to the customer when
shopping for a given item. Here, we have a customer viewing Joe's
Jeans' shorts. Shopbop suggests a minimalistic gladiator sandal to
complete the look. Also suggested are more options from the brand
category (here, we have Joe's Jeans), alternatives in the denim
category, and 'Editor's Picks'.
Shoptalk is Shopbop's Blog. Blog posts consist of trend info, designer info, and other information provided to relate to the targeted customer.
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